Active living

Intimate area skin irritation: adult nappy rash causes & relief

Have you noticed redness, itching or discomfort in the area where you usually wear incontinence pads and pants? These could be signs of intimate area skin irritation – a common issue that many people experience but rarely talk about, leading towards adult nappy rashes. (also known as Incontinence-Associated Dermatitis or IAD) 


This type of skin irritation is more common than people think – and it’s not just linked to wearing pads or incontinence pants. In this article, we will explain what intimate area skin irritation is, its causes, and share practical tips on how you can treat and prevent it. Whether you’re managing incontinence or simply dealing with occasional skin discomfort, this guide will help you take care of your skin and feel more comfortable day-to-day.

Key points:

  • Intimate area skin irritation can affect anyone, not just those wearing MoliCare® adult incontinence products.
  • Common triggers include wetness, chafing, allergies or fungal infections.
  • It often starts as red, itchy skin but can worsen if ignored.
  • Regular cleaning, using barrier creams and properly fitting products can help.
  • It is important to consult a healthcare professional if the rash doesn’t quickly improve with some additional skincare.

What is an adult nappy rash?

Intimate area skin irritation refers to redness, itching, soreness or discomfort in the skin that can appear around the groin, buttocks or inner thighs [otherwise known as adult nappy rash in some regions]. Some people describe it as a burning, stinging or tight sensation.

The condition is commonly linked with incontinence, but it’s not exclusive to those who wear pads or other absorbent underwear. It can affect anyone if the skin is exposed to prolonged moisture, friction, poor hygiene or irritating products.


What are the symptoms of intimate area skin irritation?

Symptoms vary depending on the cause and how long it has been left untreated. You might notice just a small pink patch at first, but it can rapidly get worse.

Mild symptoms may include:

      Red or pink skin

      Dry patches or tiny bumps

      Itching or irritation

      General discomfort when moving or sitting 

More serious symptoms may include:

      Raw, broken or burnt-looking skin

      Painful stinging or burning sensations

      Hot or inflamed skin

      Oozing, bleeding or open sores

      Pain when urinating or opening bowels


What causes intimate area skin irritation and nappy rash in adults?

Skin irritation in the intimate area is often the result of several contributing factors – typically a combination of moisture, heat, pressure, and friction. Below are some common causes:

1. Moisture and prolonged wetness

Urine against the skin from poor quality incontinence products is one of the most common causes. When skin is in constant contact with urine, sweat or faeces, its natural protective barrier starts to break down. The longer the area stays damp, the more likely it is to become irritated and sore. Loose stools and diarrhoea can also speed up this process because faeces is more acidic and damaging than urine. We recommend MoliCare® pads which have SkinGuard® Absorbent Core Technology built in to keep skin feeling dry and neutralise urine to a balanced pH.

2. Chafing and friction

Friction from tight clothing, pads that don’t fit well, or the skin rubbing against itself can all contribute towards irritated skin. This kind of rubbing damages the top layer of skin, leaving it more vulnerable to moisture and bacteria. Chafing is particularly common in warmer weather or when sitting down for long periods. Always choose incontinence products that are a comfortable, close fit and are made from soft materials such as MoliCare®.

3. Lack of airflow to the skin

When the skin is constantly covered – whether by tight clothing, plastic-backed incontinence products, or absorbent pads – it may not get enough air. This warm, enclosed environment traps heat and moisture against the skin, increasing the risk of irritation, rashes and even infection. Choosing breathable, cotton-based clothing and air-permeable incontinence products can help improve ventilation and reduce irritation.

4. Poor hygiene or cleaning habits

Clean the skin thoroughly after every product change – not just once a day – to reduce the risk of irritation. Leaving behind even small traces of urine or stool can lead to skin irritation, including urinary tract infections. Avoid harsh soaps or scrubbing too hard, as this can make things worse. Instead, stick to lukewarm water and a mild, non-perfumed cleanser whenever possible. Use MoliCare® skin care products designed for use in intimate areas and gentle on skin.

People with limited mobility or difficulty managing their own hygiene may be more vulnerable to skin irritation, especially if regular cleaning is delayed or overlooked. In these cases, help from a carer or bathroom adaptations to make it easier for them to maintain a good level of hygiene can make a big difference.

5. Skin allergies and product sensitivities

Although less common, some incontinence pads and barrier creams can irritate the skin or block the pad from absorbing urine. If you’ve recently switched products and noticed a rash develop, it’s worth checking the ingredients and trying a different product. Hypoallergenic products and fragrance-free MoliCare® skin barrier creams are often the better choices for individuals with sensitive skin and won’t stop the pad from absorbing urine.

6. Infection

Warm and damp conditions are ideal for fungal and yeast infections to thrive. If your rash doesn’t clear up within a few days or starts to smell, crack or become shiny or swollen, it could be infected. These types of infections can happen even when hygiene is good, especially if the skin has already been compromised by irritation.


Can skin irritation happen if you do not use absorbent products?

Yes, absolutely. Tight-fitting clothes, sweating during exercise or staying in wet swimwear too long can all create the right conditions for skin irritation. So, even if you don’t wear absorbent products, skin irritation can still occur if the skin is regularly exposed to moisture and friction.

How to treat adult nappy rash and intimate area skin irritation

Gentle and prompt care can soothe the skin and support healing. Follow these simple steps:

  • Choose MoliCare products which are crafted from high quality materials, are fast absorbing and neutralise urine to a balanced pH.

  • Gently clean the area using lukewarm water and MoliCare® mild, unscented soap skin cleansing foam or moist wipes. Avoid leaving any soap residue on the skin – rinse off with water.

  • Pat the area dry using a clean towel – avoid scrubbing or rubbing the rash.

  • Let the skin air-dry for a few minutes before putting on new pads and clothing.

  • Once the skin is fully dry, apply MoliCare® barrier cream to soothe and protect the skin from further irritation. What is a barrier cream?

When to seek professional advice

Most rashes will clear up within a few days with some gentle skincare and the use of MoliCare® barrier cream, but there are times when it’s best to get a professional opinion. Contact a healthcare professional if: 

  • The rash doesn’t improve after a few days or becomes more widespread.

  • It becomes more painful or swollen.

  • The skin-level rash turns into a deeper, open sore.

  • The area becomes hot to the touch.

  • You notice pus, oozing or bleeding.

  • You develop a fever or flu-like symptoms. 

These are signs of an infection (bacterial or fungal) which may need prescription treatment. In this case, basic skincare may not be enough. Your healthcare professional might prescribe creams or tablets to clear the infection and prevent it from spreading. 

For further information, you can also view the British Association of Dermatologist’s website.

Preventing skin irritation

Keeping the area clean, dry and well-ventilated is key to maintaining healthy skin. In addition to good hygiene and skincare directions mentioned above, consider the following tips to prevent a rash from returning: 

  • Wear loose or breathable clothing to allow airflow to the area.

  • Don’t remain seated in the same position for too long. If possible, get up and move around to allow air movement to the area.

  • Change your absorbent pads and underwear once they are saturated or at least every 8 hours.

  • Make sure your incontinence product fits well – too loose, and it won’t protect you; too tight and it may rub. Consider opting for our MoliCare® fixpants, designed to hold pads in the right place.

If you do develop an area of irritated skin, early treatment is key. Don’t wait for it to get worse – early action can make a big difference.


HARTMANN Direct & MoliCare® – Support you can trust

Whether you’re looking for fast, gentle relief from intimate area skin irritation or looking to prevent it, HARTMANN Direct’s incontinence skincare range offers effective, gentle solutions you can rely on. Designed with your comfort in mind, MoliCare® products are breathable, skin-friendly and help reduce the risk of friction – ideal for managing leaks while keeping your skin protected. 

In addition to high-quality products, Hartmann Direct offers expert advice on common concerns, such as how to stop urine leakage when coughing or the fastest way to get rid of a bladder infection. With discreet delivery and personalised support, you can feel confident every day.


FAQs

Can diet affect intimate area skin irritation?

Yes. Diets high in sugar and processed foods can contribute to yeast overgrowth, which may lead to fungal infections and worsen a rash. Staying hydrated and eating a balanced diet rich in fibre can also help reduce bowel irritation and improve skin health.

Is intimate skin irritation contagious?

A standard rash caused by irritated skin is not contagious. However, if it has led to a fungal or bacterial infection, the infection may be transmissible through skin contact, shared towels and bedding. For this reason, it is important to get the infection treated promptly.

Are there any lifestyle habits that increase the risk of intimate skin irritation?

Yes. Prolonged sitting, insufficient fluid intake (which can concentrate urine), infrequent changing of incontinence products and wearing tight clothing can all increase the risk.

Can shaving or grooming the area make the rash worse?

Yes. Shaving can create microtears or irritation that may worsen with friction, sweat or exposure to urine and faeces. If grooming, consider gentle methods and ensure proper aftercare.

Is talcum powder recommended for use in intimate areas?

No, talcum powder is not recommended due to potential health risks and the availability of safer, more effective alternatives for managing moisture, such as pads and barrier creams, which are already designed to keep moisture away from the skin. Talcum powder can interfere with the effectiveness of barrier creams, forming a paste-like residue that may trap bacteria or fungi, potentially exacerbating irritation. 


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